That's Part Of The Reason Their Own Marketing Efforts Are
Destined To Fail.
Here Are 8 Great Suggestions From Law Firm Marketing
Professionals That Are Guaranteed To Produce Results.
Lawyers practice
law, NOT marketing. Effective marketing takes a certain amount of faith and
patience. It just doesn't happen overnight. To make matters worse most lawyers
tend to over analyze any marketing plan. Some gain satisfaction in proving
"beyond a doubt" there is no way marketing can be effective for
them.
When it comes to marketing, most lawyers don't have a clue. It's
not their fault. No one in law school ever told them the practice of law
involved actually starting a business.
Here are a few suggestions from
law firm marketing professionals about what it takes to successfully market your
law firm.
OK,
so let's say you buy into the fact that you need to start an effective law firm
marketing campaign. Where do you start? With the basics of course. If you
practice law in New Jersey or the surrounding states of NY, PA, or DE you are
really in luck.
Here is a bit of shameless selfpromotion. Start by
getting a listing in the Law Firm Directory.
If you don't already have a
dedicated law firm website, it's time to get one. But don't just throw up a few
web pages and expect clients to start beating a path to your firm. Your website
needs to be effectively designed and marketed as well. Otherwise it becomes a
solitary billboard in the desert that receives little or no traffic from clients
searching the Internet superhighway for attorneys able to relieve their pressing
legal problem.
Find a professional legal marketer with a proven track
record and experience in promoting individual as well as multi lawyer firms.
Then listen to what they have to say and act on their suggestions. All the while
be sure to they provide blind control testing all of your marketing efforts so
that you know what is working best.
