Training Lawyers To Be Professional Skeptics

That's Part Of The Reason Their Own Marketing Efforts Are Destined To Fail.
Here Are 8 Great Suggestions From Law Firm Marketing Professionals That Are Guaranteed To Produce Results.
Lawyers practice law, NOT marketing. Effective marketing takes a certain amount of faith and patience. It just doesn't happen overnight. To make matters worse most lawyers tend to over analyze any marketing plan. Some gain satisfaction in proving "beyond a doubt" there is no way marketing can be effective for them.
When it comes to marketing, most lawyers don't have a clue. It's not their fault. No one in law school ever told them the practice of law involved actually starting a business.
Here are a few suggestions from law firm marketing professionals about what it takes to successfully market your law firm.
OK, so let's say you buy into the fact that you need to start an effective law firm marketing campaign. Where do you start? With the basics of course. If you practice law in New Jersey or the surrounding states of NY, PA, or DE you are really in luck.
Here is a bit of shameless selfpromotion. Start by getting a listing in the Law Firm Directory.
If you don't already have a dedicated law firm website, it's time to get one. But don't just throw up a few web pages and expect clients to start beating a path to your firm. Your website needs to be effectively designed and marketed as well. Otherwise it becomes a solitary billboard in the desert that receives little or no traffic from clients searching the Internet superhighway for attorneys able to relieve their pressing legal problem.
Find a professional legal marketer with a proven track record and experience in promoting individual as well as multi lawyer firms. Then listen to what they have to say and act on their suggestions. All the while be sure to they provide blind control testing all of your marketing efforts so that you know what is working best.